Privacy Policy

Introduction

Eye Care at Home respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you use our services or visit our website, and tell you about your privacy rights and how the law protects you.

Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.

1. Important Information and Who We Are

Purpose of This Privacy Policy

This privacy policy aims to give you information on how Eye Care at Home collects and processes your personal data through your use of our services, including any data you may provide when you book an appointment, receive eye care services, or use our website.

It is important that you read this privacy policy together with our GDPR compliance information so that you are fully aware of how and why we are using your data.

Controller

Eye Care at Home is the controller and responsible for your personal data (collectively referred to as "we", "us" or "our" in this privacy policy).

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us at info@EyeCareAtHome.co.uk.

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier, title, date of birth, gender, and NHS number (where applicable).
  • Contact Data includes billing address, delivery address, email address, and telephone numbers.
  • Health Data includes medical history, current prescriptions, eye health information, and any other information relevant to your eye care.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
  • Usage Data includes information about how you use our website and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity.

3. How We Collect Your Personal Data

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity, Contact, Health, and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • Book an appointment for our services;
    • Receive eye care treatment;
    • Create an account on our website;
    • Subscribe to our service or publications;
    • Request marketing to be sent to you;
    • Give us feedback or contact us.
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties such as:
    • Technical Data from analytics providers;
    • Health Data from other healthcare providers (with your consent);
    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.
  • Where we have your consent to do so.

Please see our GDPR compliance page for more information about the types of lawful basis that we will rely on to process your personal data.

5. Disclosures of Your Personal Data

We may share your personal data with the parties set out below for the purposes outlined in Section 4:

  • NHS services and your GP (with your consent or as required for your health care)
  • Other healthcare providers involved in your care
  • Regulatory bodies such as the General Optical Council
  • Service providers who provide IT and system administration services
  • Professional advisers including lawyers, bankers, auditors and insurers
  • HM Revenue & Customs, regulators and other authorities

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

Health records are typically retained for a minimum of 10 years after your last consultation, in accordance with NHS guidelines and UK healthcare regulations.

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please see our GDPR compliance page for details about these rights.

If you wish to exercise any of these rights, please contact us at info@EyeCareAtHome.co.uk.

9. Glossary

Lawful Basis

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

Last Updated: 6 April 2025